{"id":4115,"date":"2020-04-16T07:28:15","date_gmt":"2020-04-16T07:28:15","guid":{"rendered":"https:\/\/2026.karrierecoaching.ch\/?p=4115"},"modified":"2026-04-21T05:05:29","modified_gmt":"2026-04-21T05:05:29","slug":"glossary-storytelling","status":"publish","type":"post","link":"https:\/\/2026.karrierecoaching.ch\/en\/glossary-storytelling\/","title":{"rendered":"Storytelling"},"content":{"rendered":"<p>Facts are forgotten. Stories remain.<\/p>\n<p>Storytelling is not a passing trend, but an ancient form of <a href=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-communication\/\" target=\"_blank\" rel=\"noopener\">communication<\/a> \u2013 and as relevant as ever today. In a world of constant information overload, abstract statements leave little impression. Stories, by contrast, activate emotions and create images that stick. Those who tell stories are remembered \u2013 those who list facts often are not.<\/p>\n<p>Effective storytelling needs to be learned. Our experiences exist as scattered fragments in memory \u2013 only through telling do they become real stories. In <a href=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-job-interview\/\" target=\"_blank\" rel=\"noopener\">job interviews<\/a> in particular, well-prepared examples of mastered challenges are essential. These stories make <a href=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-strengths\/\" target=\"_blank\" rel=\"noopener\">strengths<\/a> visible and build confidence \u2013 far beyond the interview itself.<\/p>\n<p>Storytelling is just as powerful in internal communication as it is in personal <a href=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-self-marketing\/\" target=\"_blank\" rel=\"noopener\">self-marketing<\/a>. Those who can put their experiences into words have an advantage \u2013 in any context.<\/p>\n<h2>Articles on storytelling (<a href=\"https:\/\/2026.karrierecoaching.ch\/en\/articles\/\" target=\"_blank\" rel=\"noopener\">all articles<\/a>)<\/h2>\n<p><a href=\"https:\/\/2026.karrierecoaching.ch\/en\/storytelling-attitude-or-technique\/\" target=\"_blank\" rel=\"noopener\">Storytelling \u2013 mindset or technique?<\/a><br \/>\n<a href=\"https:\/\/2026.karrierecoaching.ch\/en\/how-storytelling-works-in-a-job-interview\/\" target=\"_blank\" rel=\"noopener\">How storytelling works in job interviews<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facts are forgotten. Stories remain. Storytelling is not a passing trend, but an ancient form of communication \u2013 and as relevant as ever today. In a world of constant information overload, abstract statements leave little impression. Stories, by contrast, activate emotions and create images that stick. Those who tell stories are remembered \u2013 those who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-4115","post","type-post","status-publish","format-standard","hentry","category-glossar-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storytelling - Karrierecoaching - Peter N\u00e4f<\/title>\n<meta name=\"description\" content=\"Storytelling is THE recipe for success for job interviews. Knowing and telling your own stories also strengthens your self-confidence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling - Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"og:description\" content=\"Storytelling is THE recipe for success for job interviews. Knowing and telling your own stories also strengthens your self-confidence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-16T07:28:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T05:05:29+00:00\" \/>\n<meta name=\"author\" content=\"karrier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"karrier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-storytelling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-storytelling\/\"},\"author\":{\"name\":\"karrier\",\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/#\/schema\/person\/519a04be943d3f6c4fb243f6a0f7f3ae\"},\"headline\":\"Storytelling\",\"datePublished\":\"2020-04-16T07:28:15+00:00\",\"dateModified\":\"2026-04-21T05:05:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-storytelling\/\"},\"wordCount\":149,\"publisher\":{\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/#organization\"},\"articleSection\":[\"Glossar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-storytelling\/\",\"url\":\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-storytelling\/\",\"name\":\"Storytelling - Karrierecoaching - Peter N\u00e4f\",\"isPartOf\":{\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/#website\"},\"datePublished\":\"2020-04-16T07:28:15+00:00\",\"dateModified\":\"2026-04-21T05:05:29+00:00\",\"description\":\"Storytelling is THE recipe for success for job interviews. 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