{"id":4189,"date":"2020-04-16T13:30:42","date_gmt":"2020-04-16T13:30:42","guid":{"rendered":"https:\/\/2026.karrierecoaching.ch\/?p=4189"},"modified":"2026-04-21T06:09:12","modified_gmt":"2026-04-21T06:09:12","slug":"glossary-outbound-marketing","status":"publish","type":"post","link":"https:\/\/2026.karrierecoaching.ch\/en\/glossary-outbound-marketing\/","title":{"rendered":"Outbound marketing"},"content":{"rendered":"<p>Those who take their job search into their own hands operate like a company in outbound mode. This is no coincidence \u2013 it is a strategy.<\/p>\n<p>Outbound marketing refers to actively approaching potential customers \u2013 traditionally, for example, through cold calling. Success depends on precision: the better the need is understood, the higher the success rate. The same principle applies to <a href=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-job-search\/\" target=\"_blank\" rel=\"noopener\">job search<\/a>. Those who have a clear idea of the role and the working environment can act in a targeted way \u2013 for example through <a href=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-initiative-application\/\" target=\"_blank\" rel=\"noopener\">initiative applications<\/a> or direct approaches.<\/p>\n<p>A speculative application is like an investment sale: instead of offering a product, candidates offer their skills and personality. The better informed they are about potential employers, the more precisely they can tailor their application. The effort lies upfront \u2013 in the research. Those who proceed carefully and strategically get noticed.<\/p>\n<p>Outbound and inbound are not mutually exclusive. Those who actively search while maintaining a strong <a href=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-linkedin\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> profile increase their chances through both approaches.<\/p>\n<h2>Articles on outbound marketing (<a href=\"https:\/\/2026.karrierecoaching.ch\/en\/articles\/\" target=\"_blank\" rel=\"noopener\">all articles<\/a>)<\/h2>\n<p><a href=\"https:\/\/2026.karrierecoaching.ch\/en\/latin-american-in-hong-kong\/\" target=\"_blank\" rel=\"noopener\">Do you put all your assets on the scale pan?<\/a><br \/>\n<a href=\"https:\/\/2026.karrierecoaching.ch\/en\/applying-and-recruiting-work-like-investing\/\" target=\"_blank\" rel=\"noopener\">Applying and recruiting work like investing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Those who take their job search into their own hands operate like a company in outbound mode. This is no coincidence \u2013 it is a strategy. Outbound marketing refers to actively approaching potential customers \u2013 traditionally, for example, through cold calling. Success depends on precision: the better the need is understood, the higher the success [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-4189","post","type-post","status-publish","format-standard","hentry","category-glossar-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outbound marketing - Karrierecoaching - Peter N\u00e4f<\/title>\n<meta name=\"description\" content=\"Initiative applications as outbound marketing: Why active job search pays off \u2013 and how LinkedIn can boost your visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-outbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outbound marketing - 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