{"id":4361,"date":"2020-04-17T17:09:57","date_gmt":"2020-04-17T17:09:57","guid":{"rendered":"https:\/\/2026.karrierecoaching.ch\/?p=4361"},"modified":"2026-04-21T12:09:27","modified_gmt":"2026-04-21T12:09:27","slug":"glossary-application-letter","status":"publish","type":"post","link":"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/","title":{"rendered":"Application letter"},"content":{"rendered":"

The CV<\/a> is the product brochure. The application letter is the individual proposal.<\/p>\n

The application letter \u2013 also referred to as a motivation letter \u2013 is often underestimated. Many see it as a formal attachment to the CV. In reality, it is a standalone communication tool: while the CV summarises a professional track record in factual terms, the application letter explains why someone is interested in this specific role \u2013 and what makes them particularly well suited to it. It is not about repeating the CV in prose.<\/p>\n

Motivation is crucial \u2013 not only for selection, but also for long-term job satisfaction. Yet many application letters lack genuine reasons. Phrases such as \u201cI am looking for a
\nnew challenge\u201d say nothing. Those who make a convincing case show that they have engaged with the role and the organisation \u2013 and explain concretely why they want to work there.<\/p>\n

An application letter is no place for copy and paste. It takes time \u2013 but it is worth it: a well-crafted letter can significantly improve the chances of securing an interview<\/a>.<\/p>\n

Articles on application letters (all articles<\/a>)<\/h2>\n

Why motivation makes the difference in job applications<\/a>
\nIs the motivation letter an obsolescent model?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The CV is the product brochure. The application letter is the individual proposal. The application letter \u2013 also referred to as a motivation letter \u2013 is often underestimated. Many see it as a formal attachment to the CV. In reality, it is a standalone communication tool: while the CV summarises a professional track record in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-4361","post","type-post","status-publish","format-standard","hentry","category-glossar-2"],"yoast_head":"\nApplication letter - Karrierecoaching - Peter N\u00e4f<\/title>\n<meta name=\"description\" content=\"Your application letter is your tailored offer. Show real motivation and increase your chances of landing the interview.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Application letter - Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"og:description\" content=\"Your application letter is your tailored offer. Show real motivation and increase your chances of landing the interview.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/\" \/>\n<meta property=\"og:site_name\" content=\"Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-17T17:09:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T12:09:27+00:00\" \/>\n<meta name=\"author\" content=\"karrier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"karrier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/\"},\"author\":{\"name\":\"karrier\",\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/#\/schema\/person\/519a04be943d3f6c4fb243f6a0f7f3ae\"},\"headline\":\"Application letter\",\"datePublished\":\"2020-04-17T17:09:57+00:00\",\"dateModified\":\"2026-04-21T12:09:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/\"},\"wordCount\":196,\"publisher\":{\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/#organization\"},\"articleSection\":[\"Glossar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/\",\"url\":\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/\",\"name\":\"Application letter - Karrierecoaching - Peter N\u00e4f\",\"isPartOf\":{\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/#website\"},\"datePublished\":\"2020-04-17T17:09:57+00:00\",\"dateModified\":\"2026-04-21T12:09:27+00:00\",\"description\":\"Your application letter is your tailored offer. Show real motivation and increase your chances of landing the interview.\",\"breadcrumb\":{\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/2026.karrierecoaching.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Application letter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/#website\",\"url\":\"https:\/\/2026.karrierecoaching.ch\/en\/\",\"name\":\"Karrierecoaching - Peter N\u00e4f\",\"description\":\"| Outplacement | Coaching | Standortbestimmung | Bewerbungs- und Interviewcoaching\",\"publisher\":{\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/2026.karrierecoaching.ch\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/#organization\",\"name\":\"karrierecoaching Peter N\u00e4f\",\"url\":\"https:\/\/2026.karrierecoaching.ch\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/2026.karrierecoaching.ch\/wp-content\/uploads\/2020\/04\/logo_small.png\",\"contentUrl\":\"https:\/\/2026.karrierecoaching.ch\/wp-content\/uploads\/2020\/04\/logo_small.png\",\"width\":421,\"height\":113,\"caption\":\"karrierecoaching Peter N\u00e4f\"},\"image\":{\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/#\/schema\/person\/519a04be943d3f6c4fb243f6a0f7f3ae\",\"name\":\"karrier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/336f6993b2b0fc83a3fd708a462124239f9081f85eb32b063f80317d2afc7799?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/336f6993b2b0fc83a3fd708a462124239f9081f85eb32b063f80317d2afc7799?s=96&d=mm&r=g\",\"caption\":\"karrier\"},\"url\":\"https:\/\/2026.karrierecoaching.ch\/en\/author\/karrier\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Application letter - Karrierecoaching - Peter N\u00e4f","description":"Your application letter is your tailored offer. Show real motivation and increase your chances of landing the interview.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/","og_locale":"en_US","og_type":"article","og_title":"Application letter - Karrierecoaching - Peter N\u00e4f","og_description":"Your application letter is your tailored offer. Show real motivation and increase your chances of landing the interview.","og_url":"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/","og_site_name":"Karrierecoaching - Peter N\u00e4f","article_published_time":"2020-04-17T17:09:57+00:00","article_modified_time":"2026-04-21T12:09:27+00:00","author":"karrier","twitter_card":"summary_large_image","twitter_misc":{"Written by":"karrier","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/#article","isPartOf":{"@id":"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/"},"author":{"name":"karrier","@id":"https:\/\/2026.karrierecoaching.ch\/en\/#\/schema\/person\/519a04be943d3f6c4fb243f6a0f7f3ae"},"headline":"Application letter","datePublished":"2020-04-17T17:09:57+00:00","dateModified":"2026-04-21T12:09:27+00:00","mainEntityOfPage":{"@id":"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/"},"wordCount":196,"publisher":{"@id":"https:\/\/2026.karrierecoaching.ch\/en\/#organization"},"articleSection":["Glossar"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/","url":"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/","name":"Application letter - Karrierecoaching - Peter N\u00e4f","isPartOf":{"@id":"https:\/\/2026.karrierecoaching.ch\/en\/#website"},"datePublished":"2020-04-17T17:09:57+00:00","dateModified":"2026-04-21T12:09:27+00:00","description":"Your application letter is your tailored offer. Show real motivation and increase your chances of landing the interview.","breadcrumb":{"@id":"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/2026.karrierecoaching.ch\/en\/glossary-application-letter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/2026.karrierecoaching.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Application letter"}]},{"@type":"WebSite","@id":"https:\/\/2026.karrierecoaching.ch\/en\/#website","url":"https:\/\/2026.karrierecoaching.ch\/en\/","name":"Karrierecoaching - Peter N\u00e4f","description":"| Outplacement | Coaching | Standortbestimmung | Bewerbungs- und Interviewcoaching","publisher":{"@id":"https:\/\/2026.karrierecoaching.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2026.karrierecoaching.ch\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/2026.karrierecoaching.ch\/en\/#organization","name":"karrierecoaching Peter N\u00e4f","url":"https:\/\/2026.karrierecoaching.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2026.karrierecoaching.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/2026.karrierecoaching.ch\/wp-content\/uploads\/2020\/04\/logo_small.png","contentUrl":"https:\/\/2026.karrierecoaching.ch\/wp-content\/uploads\/2020\/04\/logo_small.png","width":421,"height":113,"caption":"karrierecoaching Peter N\u00e4f"},"image":{"@id":"https:\/\/2026.karrierecoaching.ch\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/2026.karrierecoaching.ch\/en\/#\/schema\/person\/519a04be943d3f6c4fb243f6a0f7f3ae","name":"karrier","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2026.karrierecoaching.ch\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/336f6993b2b0fc83a3fd708a462124239f9081f85eb32b063f80317d2afc7799?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/336f6993b2b0fc83a3fd708a462124239f9081f85eb32b063f80317d2afc7799?s=96&d=mm&r=g","caption":"karrier"},"url":"https:\/\/2026.karrierecoaching.ch\/en\/author\/karrier\/"}]}},"_links":{"self":[{"href":"https:\/\/2026.karrierecoaching.ch\/en\/wp-json\/wp\/v2\/posts\/4361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.karrierecoaching.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.karrierecoaching.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.karrierecoaching.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.karrierecoaching.ch\/en\/wp-json\/wp\/v2\/comments?post=4361"}],"version-history":[{"count":7,"href":"https:\/\/2026.karrierecoaching.ch\/en\/wp-json\/wp\/v2\/posts\/4361\/revisions"}],"predecessor-version":[{"id":12678,"href":"https:\/\/2026.karrierecoaching.ch\/en\/wp-json\/wp\/v2\/posts\/4361\/revisions\/12678"}],"wp:attachment":[{"href":"https:\/\/2026.karrierecoaching.ch\/en\/wp-json\/wp\/v2\/media?parent=4361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.karrierecoaching.ch\/en\/wp-json\/wp\/v2\/categories?post=4361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.karrierecoaching.ch\/en\/wp-json\/wp\/v2\/tags?post=4361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}