{"id":7591,"date":"2022-07-28T15:51:29","date_gmt":"2022-07-28T15:51:29","guid":{"rendered":"https:\/\/2026.karrierecoaching.ch\/?p=7591"},"modified":"2026-04-21T04:44:14","modified_gmt":"2026-04-21T04:44:14","slug":"glossary-self-marketing","status":"publish","type":"post","link":"https:\/\/2026.karrierecoaching.ch\/en\/glossary-self-marketing\/","title":{"rendered":"Self-marketing"},"content":{"rendered":"<p>\u201cI do a good job \u2013 people will notice.\u201d That statement is less true than many think.<\/p>\n<p>In a working world characterised by frequent changes of management, physical distance, and limited visibility into day-to-day work, performance alone is often no longer enough. Those who want to remain visible need to <a href=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-communication\/\" target=\"_blank\" rel=\"noopener\">communicate<\/a> actively what sets them apart. This is not about self-promotion in the boastful sense, but about making your value visible in a strategic way. <a href=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-storytelling\/\" target=\"_blank\" rel=\"noopener\">Storytelling<\/a> is a key tool: those who tell stories are remembered.<\/p>\n<p>Self-marketing often has an image problem in Switzerland \u2013 it is easily confused with bragging. Yet effective self-marketing never feels forced. It shows authentically who you are, what you can do, and what makes you stand out. The prerequisite is self-awareness. Only those who understand their <a href=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-strengths\/\" target=\"_blank\" rel=\"noopener\">strengths<\/a> and goals can communicate them convincingly.<\/p>\n<p>Self-marketing is built on <a href=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-self-confidence\/\" target=\"_blank\" rel=\"noopener\">self-confidence<\/a> \u2013 and that can be developed. A personal and professional assessment provides the foundation for it.<\/p>\n<h2>Articles on self-marketing (<a href=\"https:\/\/2026.karrierecoaching.ch\/en\/articles\/\" target=\"_blank\" rel=\"noopener\">all articles<\/a>)<\/h2>\n<p><a href=\"https:\/\/2026.karrierecoaching.ch\/en\/self-marketing-is-a-requirement-in-every-job\/\" target=\"_blank\" rel=\"noopener\">Self-marketing is part of every job<\/a><br \/>\n<a href=\"https:\/\/2026.karrierecoaching.ch\/en\/why-success-does-not-speak-enough-for-itself\/\" target=\"_blank\" rel=\"noopener\">Why success does not speak for itself<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cI do a good job \u2013 people will notice.\u201d That statement is less true than many think. In a working world characterised by frequent changes of management, physical distance, and limited visibility into day-to-day work, performance alone is often no longer enough. Those who want to remain visible need to communicate actively what sets them [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-7591","post","type-post","status-publish","format-standard","hentry","category-glossar-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Self-marketing - Karrierecoaching - Peter N\u00e4f<\/title>\n<meta name=\"description\" content=\"Authentic self-marketing builds visibility and trust. With storytelling and self-awareness, you position yourself clearly and credibly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-self-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Self-marketing - Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"og:description\" content=\"Authentic self-marketing builds visibility and trust. With storytelling and self-awareness, you position yourself clearly and credibly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-self-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-28T15:51:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T04:44:14+00:00\" \/>\n<meta name=\"author\" content=\"karrier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"karrier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-self-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-self-marketing\/\"},\"author\":{\"name\":\"karrier\",\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/#\/schema\/person\/519a04be943d3f6c4fb243f6a0f7f3ae\"},\"headline\":\"Self-marketing\",\"datePublished\":\"2022-07-28T15:51:29+00:00\",\"dateModified\":\"2026-04-21T04:44:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-self-marketing\/\"},\"wordCount\":176,\"publisher\":{\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/#organization\"},\"articleSection\":[\"Glossar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-self-marketing\/\",\"url\":\"https:\/\/2026.karrierecoaching.ch\/en\/glossary-self-marketing\/\",\"name\":\"Self-marketing - Karrierecoaching - Peter N\u00e4f\",\"isPartOf\":{\"@id\":\"https:\/\/2026.karrierecoaching.ch\/en\/#website\"},\"datePublished\":\"2022-07-28T15:51:29+00:00\",\"dateModified\":\"2026-04-21T04:44:14+00:00\",\"description\":\"Authentic self-marketing builds visibility and trust. 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