{"id":9941,"date":"2023-11-19T07:15:17","date_gmt":"2023-11-19T07:15:17","guid":{"rendered":"https:\/\/2026.karrierecoaching.ch\/?p=9941"},"modified":"2026-04-20T12:48:53","modified_gmt":"2026-04-20T12:48:53","slug":"career-success-through-specialisation","status":"publish","type":"post","link":"https:\/\/2026.karrierecoaching.ch\/en\/career-success-through-specialisation\/","title":{"rendered":"Career success through specialisation"},"content":{"rendered":"

Talking to clients about specialization for years while overlooking the necessity for oneself\u2014 it’s possible, and I’ve experienced it! A somewhat embarrassing personal story.<\/strong><\/em><\/p>\n

Peter N\u00e4f<\/a><\/strong>
\nZurich, December 2023<\/em><\/p>\n

When I set up my career coaching business in 2008, my offering was very broad. Believing I could deal with any coaching topic, I practically set no limitations. One reason for this was the fear of not getting enough assignments if I specialized. I wanted to be able to offer something in demand in any market situation.<\/p>\n

In the following years, I even expanded my scope and offered seminars. For each seminar, I had to delve into new topics such as conflict management, leadership, or time management & work techniques. I even considered offering team coaching.<\/p>\n

At the same time, in personal and professional assessments<\/a>, I sensitized my clients to the importance of meaningful specialization for successful career development. To illustrate, I always posed the rhetorical question of whom they would consult for a complex knee operation\u2014the surgeon working on all bones or the knee specialist.<\/p>\n

Specialization creates competence<\/h5>\n

The effort to keep my knowledge up-to-date across various fields was enormous. Additionally, I felt uncertain as I couldn’t draw on enough personal experience in some areas.<\/p>\n

The effort for the seminars eventually became too much, and I discontinued this offering after a few years. It was then that I realized the blessing of specialization: I could focus on areas that truly brought me joy. Since I had more similar assignments, I developed rapidly through experience and could also pursue targeted further education.<\/p>\n

Since then, I’ve eliminated other offerings: conflict moderations, coaching on work techniques, and burnout coaching. There are specialized providers in the market who do these topics better than I do.<\/p>\n

Balance between variety and specialization<\/h5>\n

Today, I concentrate on areas where I have expertise due to my previous professional experience and where I have been working successfully and with pleasure for years: Personal and professional assessments<\/a>, outplacement<\/a>, application coaching<\/a>, and job interview training<\/a>. Additionally, I offer coaching on topics closely related to the aforementioned services: communication, strengthening self-confidence, positioning and self-marketing, as well as emotional management.<\/p>\n

Despite specialization, I still engage with a certain breadth of topics that complement each other. The reward for this approach is greater joy in work, more assignments, rapid development, and more free time!<\/p>\n

And what have I learned through this experience? Humility and the realization that fear is a bad advisor.<\/p>\n

#career<\/a> #storytelling<\/a> #personalbranding<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Talking to clients about specialization for years while overlooking the necessity for oneself\u2014 it’s possible, and I’ve experienced it! A somewhat embarrassing personal story. Peter N\u00e4f Zurich, December 2023 When I set up my career coaching business in 2008, my offering was very broad. Believing I could deal with any coaching topic, I practically set […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-9941","post","type-post","status-publish","format-standard","hentry","category-artikel-2"],"yoast_head":"\nCareer success through specialisation - Karrierecoaching - Peter N\u00e4f<\/title>\n<meta name=\"description\" content=\"A meaningful specialisation in career design ensures that I will also be in demand in the longer term. Many people however are afraid of it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2026.karrierecoaching.ch\/en\/career-success-through-specialisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Career success through specialisation - Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"og:description\" content=\"A meaningful specialisation in career design ensures that I will also be in demand in the longer term. 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