In a career context, communication is often reduced to the application process. In reality, it shapes your entire professional life.
Anyone who wants to progress must not only present their achievements convincingly – internally as well as externally – but also communicate ideas and convictions effectively. Just as corporate communications functions are gaining in importance, the internal Chief Communication Officer within your own “one-person enterprise” should play a key role.
Non-violent communication, storytelling, active listening – numerous methods promise better communication. What is often overlooked is this: the fundamental principles have not changed. It is people who communicate – and our brains still operate according to the same patterns as they have for ages. Particularly in self-marketing and applications, many get lost in fashionable techniques and strategies.
In doing so, they miss the opportunity to stand out through genuine, personal communication – and to show a clear profile.
Articles on communication (all articles)
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