Those who take their job search into their own hands operate like a company in outbound mode. This is no coincidence – it is a strategy.
Outbound marketing refers to actively approaching potential customers – traditionally, for example, through cold calling. Success depends on precision: the better the need is understood, the higher the success rate. The same principle applies to job search. Those who have a clear idea of the role and the working environment can act in a targeted way – for example through initiative applications or direct approaches.
A speculative application is like an investment sale: instead of offering a product, candidates offer their skills and personality. The better informed they are about potential employers, the more precisely they can tailor their application. The effort lies upfront – in the research. Those who proceed carefully and strategically get noticed.
Outbound and inbound are not mutually exclusive. Those who actively search while maintaining a strong LinkedIn profile increase their chances through both approaches.
Articles on outbound marketing (all articles)
Do you put all your assets on the scale pan?
Applying and recruiting work like investing