The CV is the product brochure. The application letter is the individual proposal.
The application letter – also referred to as a motivation letter – is often underestimated. Many see it as a formal attachment to the CV. In reality, it is a standalone communication tool: while the CV summarises a professional track record in factual terms, the application letter explains why someone is interested in this specific role – and what makes them particularly well suited to it. It is not about repeating the CV in prose.
Motivation is crucial – not only for selection, but also for long-term job satisfaction. Yet many application letters lack genuine reasons. Phrases such as “I am looking for a
new challenge” say nothing. Those who make a convincing case show that they have engaged with the role and the organisation – and explain concretely why they want to work there.
An application letter is no place for copy and paste. It takes time – but it is worth it: a well-crafted letter can significantly improve the chances of securing an interview.
Articles on application letters (all articles)
Why motivation makes the difference in job applications
Is the motivation letter an obsolescent model?