Our strengths come so naturally to us that we hardly notice them. That is precisely why they are difficult to articulate.
Strengths are habitual patterns of thinking, feeling and behaving – things that come easily and show up in typical situations. Because increasing routine leads to unconscious action, it is worth looking back: at past roles, projects and achievements. In coaching, I use this reflection deliberately to make strengths visible. They form the foundation for a fulfilling and sustainable career – and those who build on their strengths remain effective, even as they grow older.
Strengths are often underestimated – because, unlike hard skills, they are difficult to measure and rarely documented. Yet in demanding roles, it is precisely these qualities that determine success. Whether a salesperson accurately understands customer needs or a CEO defines the right strategy, success depends not only on expertise but also on personal strengths.
The higher the level of qualification, the more hard skills become a hygiene factor. What truly matters is what makes people distinctive.
Articles on strengths (all articles)
Why strengths are poor career signposts
What external perceptions are good for